Custom embroidery for Saudi Arabia.

We work with private clients, boutiques and designers across the Kingdom, entirely by courier from our Mumbai studio.

• Riyadh — our largest Saudi client base, mostly occasion and wedding commissions
• Jeddah — boutiques and designers, plus Red Sea coast occasion wear
• Dammam and Khobar — Eastern Province private clients
• Mecca and Medina — occasion and family commissions
• Anywhere else in the Kingdom — the courier reaches it, so we serve it

These are genuinely different crafts and mixing them without understanding produces a garment that looks confused rather than rich.

Najdi and Sadu-influenced work is bold and architectural — interlocking geometry, strong angular symmetry, often in gold against deep red or black. It is the register that reads as distinctly Saudi.

Khaleeji goldwork is the denser, flowing panel tradition shared across the Gulf — plackets, scalloped necklines, deliberate formality.

A common and very effective brief is traditional geometry on the statement piece and something lighter and more contemporary on everyday garments.

Both women’s and men’s garments, single pieces or production runs.

• Abaya — cuff, hem, front panel and shoulder work
• Thobe and jalabiya — neckline, placket and cuff embroidery
• Kaftan and occasion wear — full panel goldwork
• Wedding commissions — including family sets worked as one group
• Children’s pieces — re-set to their own proportions, never simply scaled down
• Boutique runs — white-label, size-graded, matched to a locked master sample

There is no showroom to visit, so the process is built to remove the guesswork rather than ask you to trust it.

• Send a design, reference image or garment photo on WhatsApp — English throughout
• We advise on technique and send a quotation the same working day
• Courier the garment or fabric to Mumbai, or we source base fabric here
• We stitch a sample on your real fabric and photograph it in natural light
• Physical thread and fabric swatches posted where colour matters
• Nothing scales until you approve; finished work is inspected, wrapped and shipped

Courier to Riyadh, Jeddah and Dammam typically runs four to seven working days each way. Saudi customs clearance can be slower than the UAE, so plan with a wider buffer, particularly in the weeks before Eid.

Import duty and any clearance charges are the receiver’s responsibility and vary by declared value and category. We declare accurately and provide the paperwork you need in advance. For Ramadan and Eid commissions, start the conversation in October and confirm the design by November — January is usually too late for anything with a sample round.